Evaluating the Impact of the “We Can Do This” Campaign’s Heavy-Up Advertising on Initial COVID-19 Vaccine Uptake
To address vaccine hesitancy, the U.S. Department of Health and Human Services (HHS) launched the “We Can Do This” COVID-19 public education campaign (the Campaign) in 2021 to promote vaccine confidence and increase vaccine uptake. The Campaign introduced a heavy-up media strategy to enhance its reach and engagement with its vaccine hesitant audience. This approach […]