Author : Ken Moffett

Evaluating the Impact of the “We Can Do This” Campaign’s Heavy-Up Advertising on Initial COVID-19 Vaccine Uptake

To address vaccine hesitancy, the U.S. Department of Health and Human Services (HHS) launched the “We Can Do This” COVID-19 public education campaign (the Campaign) in 2021 to promote vaccine confidence and increase vaccine uptake. The Campaign introduced a heavy-up media strategy to enhance its reach and engagement with its vaccine hesitant audience. This approach […]

Public Response to Trump’s Unilateral Policy Making: The Case of DACA

Like his predecessors, President Donald J. Trump deployed multiple unilateral tools to achieve policy goals that reflected campaign promises or emergent priorities that were unlikely to have successful legislative solutions. Congress, courts, and the public evaluate unilateral efforts in light of their own policy preferences. Here, we explore Trump’s attempts to terminate Deferred Action for […]

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