Snapchat has grown among young adults, with Snapchat now claiming over 90% of Americans between the ages of 13 and 24 as users. Usually, we associate Snapchat with…Read more
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Snapchat and Civic Engagement among College Students
During the 2016 presidential election cycle, Clinton and Trump used Snapchat as one part of their overall voter outreach and engagement efforts. This portion of their campaign strategy was disproportionately targeted toward younger voters, since those between 18 and 25 comprise a vast portion of Snapchat’s user base. Did their efforts, those of political parties, […]